McDonald's franchisees say all-day breakfast is a nightmare

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(Reuters)
McDonald's franchisees say the company's all-day breakfast launch has been a nightmare.
The new menu is slowing down service, reducing average ticket costs, and causing chaos in the kitchens, franchisees told Nomura analyst Mark Kalinowski in a new survey.

"In small stores, the problems are vast with people falling over each other and equipment jammed in everywhere," one franchisee wrote in response to the survey.

Another wrote, "All-day breakfast is a non-starter. We are trading customers down from regular menu to lower-priced breakfast items. Not generating new traffic."

A third called it "erratic, distorted, disorganized direction from McDonald's," while nearly a dozen more franchisees complained that it slowed down service and added complexity to the kitchens.

"Customers are abandoning us in droves because we are either too slow, or sub-par quality," one franchisee wrote.

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(YouTube )
Others noted that the all-day breakfast menu is confusing to some customers because it varies regionally. In some states, McDonald's is offering McMuffins on the all-day menu, while in others, only biscuit sandwiches are available.

A few complained that the launch requires extra labor, which is an added cost to franchisees who are already pressed for cash by declining sales and expensive kitchen upgrades.

"Unfortunately, with the current labor pool in our area, we are struggling to have enough people to run the shift, much less add an extra person," one franchisee wrote.

Kalinowski interviewed 29 US franchisees covering about 226 restaurants for the survey. McDonald's has more than 14,000 restaurants in the US.

We reached out to McDonald's for comment and will update when we hear back.

The all-day breakfast menu launched nationally on October 6, following regional tests. It's still too early to tell whether it will be a success, but customers have been begging the chain for years to extend its breakfast hours.

The launch is part of McDonald's efforts to revive business following seven straight quarters of same-store sales declines.

In an email to franchisees, McDonald's US President Mike Andres called the all-day breakfast launch a success.

"The successful launch of All Day Breakfast proves that when we listen to and respond to our customers and align around a great execution plan, we will grow our business and take share," Andres said, according to Bloomberg.

Kobe Bryant Slams ‘Insensitive’ Lamar Odom Comments After Master P Unloads on Lakers Legend

Kobe Bryant has a message for Master P: Enough of the “insensitive” comments about Lamar Odom’s medical crisis.

Bryant posted a statement Thursday afternoon on Twitter, following the hip-hop mogul’s rant that Bryant’s concern about Odom is “phony.”

While Los Angeles Lakers star Bryant didn’t mention Master P by name, it’s pretty obvious who he was talking about.

“When WE feel the need to question the support of others in moments as critical as a life hanging in the balance, then we must question the kind of culture we have created that has led US to such insensitive suspicion,” Bryant tweeted, along with the hashtag #justpray.

The statement came just 12 hours after TMZ posted a video of Master P saying he was “like a mentor” to Odom, and knew that the former Laker wanted to return to the NBA.

“If Kobe was his friend, Kobe like, owned the team. He could’ve got the man back on the team, that’s all he wanted,” Master P said.

“Kobe knows the man was a hell of a player, you can’t take that away from him,” he continued, before saying that Bryant’s visit to the Las Vegas hospital room where Odom clings to life after falling unconscious in a Nevada brothel, was “phony.”

Master P also claimed that Odom was “blackballed” from the NBA over his decision to appear with wife Khloé Kardashian on the E! reality series, “Keeping Up with the Kardashians.”

When the TMZ photographer probed Master P for more details, he said: “I come from the streets, I keep it real.”